Tulisie.pl - Children's Industry

Tulisie.pl is a store that offers baby carriers, slings, and related accessories. The company caters to parents with children aged from 0 to 4 years old. The store has been in operation for almost 3 years, and our collaboration with the store has been ongoing since the beginning. Seasonality is an important aspect of this industry, with the peak season typically running from April to October.

Increased Visibility in Google Search Results

1. Customer Profile

Exelmedia, as a company specializing in internet marketing and e-commerce, also has its own online store. It is the online store on the Shoper platform - Tulisie.pl. Its range includes baby carriers, slings, accessories, and other products for the youngest children. Tulisie.pl Store is targeted at parents with children aged 0 to 4, but it also has a rich offer for parents with older children. One of the store's major advantages is its collaboration with top manufacturers of baby carriers and accessories, both from Poland and other countries. Some of Tulisie's partners include Isara, Tula, LennyLamb, Zaffiro, Kavka, Kinderkraft, Babylonia, Fidella, REER, TickiT, and BIBS. Exelmedia itself has over 10 years of experience in the e-commerce industry, and the Shoper online store Tulisie.pl has been operating successfully for over 4 years.

2. Scope of Activities

  • Creating a marketing strategy for the Shoper store

We conduct effective Shoper marketing that helps acquire new customers, increase sales, and consequently, achieve higher profits. We are engaged in comprehensive development of the online store, including optimizing Shoper SEO positioning, Google Ads for Shoper, and technical optimization for Shoper.

  •  SEO-compliant content marketing for website subpages

As part of Shoper content marketing for Tulisie.pl store, we create valuable content that is precisely tailored to its audience, in this case, parents with young children. The content we create stands out from the competition and helps in direct outreach to specific customers.

  • Comprehensive Shoper store optimization through SEO positioning

One of the key aspects of our work is effective Shoper SEO positioning. Thanks to original and well-executed Shoper SEO optimization, Tulisie.pl store is one of the most visible e-commerce stores in the baby products industry on search engines. We are also at the top of Google when it comes to our main product category, which is baby carriers. This perfectly illustrates the power of SEO positioning for Shoper stores.

  • Technical SEO Optimization

In addition to SEO optimization, we also carry out complete technical optimization for Shoper, aimed at eliminating all technical irregularities in the online store, including those invisible to the eye.

  • Link building

We also focus our efforts on link building for the Shoper store, also known as linking. This process is one of the elements of Shoper store positioning, and its main goal is to acquire links to our store from other websites.

3. Results of our work

Running an online store, let alone achieving satisfactory results and maintaining a prominent position in search engines, requires incredibly hard work and dedicating many hours each day. Initially, this process may seem complicated and almost impossible, but since its inception, Tulisie has been led by the best specialists in internet marketing and e-commerce. In just the first two months after the store was founded, its website was fully optimized for Google search. Subsequently, our focus shifted to creating valuable content (content), optimizing it for Shoper SEO, and building internal and external links, improving meta tags. The hard work quickly resulted in excellent outcomes, including increased visibility in Google, more website traffic, a greater number of customers, improved sales, and higher profits. These results have continued to grow month by month, and we have consistently seen better results to this day.

In 2019, our efforts from previous years were strengthened, and new ways to reach and acquire customers were developed. Tulisie's store is now visible on popular marketplaces such as Allegro, Ebay, EMAG, and Empik. These new channels allow us to present our offerings to customers who use these platforms to find interesting products. In 2019, we also established partnerships with influencers and babywearing advisors in the baby products industry. All of these efforts enable us to showcase our store's offerings to customers at various touchpoints, directly contributing to increased product sales.

Similarly, in 2020, we began to refine our efforts to propel Tulisie.pl to the top of search engines. We regularly refresh content and adapt it to current trends. We meticulously expand our offerings on the previously mentioned marketplaces and auction portals, continually growing our customer base. We also aimed to make our offerings appealing to a larger audience, so we expanded the Tulisie store's assortment. At this point, we offer a wide range of products, including baby carriers, feeding, care, play accessories, as well as childproofing items, and much more. Tulisie has become a store not only for parents of infants but also for parents of older children. Our ongoing work and the efforts of all our employees have led to significant growth and increased competition with other stores.  

For significant success, we can consider the year 2021, in which our Shoper SEO results and search engine rankings surged. We achieved results twice as good as in previous years, which is the best confirmation that hard work and investment in Shoper SEO positioning, followed by meticulous SEO optimization, is a highly profitable process. If we analyze the Senuto reports from 2020 and 2021, you can immediately see the significant leap that Tulisie.pl store made. This is evident in rankings within the top 3, top 10, and top 50 – Tulisie continues to grow and outpace its competitors.

Tulisie Case Study 2021

Visibility according to SENUTO - TOP3

Visibility according to SENUTO - TOP 10


Tulisie Case Study 2020

Visibility according to SENUTO - TOP3

Visibility according to SENUTO - TOP 10

Visibility according to SENUTO - TOP50


Tulisie Case Study 2019

Visibility according to SENUTO - Top 3 and Top 10

Visibility according to SENUTO - Top50

Visibility according to Semstorm

 

Tulisie Case Study 2018

Google Analytics data from February 10, 2017, to November 30, 2018

 

 

 

Visibility according to SENUTO - Top 3 oraz Top 10

Visibility according to SENUTO - Top 50


Visibility according to Semstorm

II E-commerce Sales Growth

1. Client Profile

Tulisie.pl is a store that offers baby carriers, slings, and related accessories. The company targets parents with children aged 0 to 4 years. It sells products from well-known baby carrier brands such as Tula, LennyLamb, Zaffiro, Babylonia, Fidella, Isara, and Close Parent. The store has been operating for two years. Collaboration with the store has been ongoing since the beginning. Seasonality is an important element in this industry, lasting from April to November.

2. Scope of Activities

3. Collaboration Results

From the very beginning, the store required dedicated work and many hours to start selling and be fully prepared for the season, which lasts for about half a year in this industry. Within two months of its creation, the store was prepared for sales in various channels: organic traffic in Google, Google Ads, Facebook Ads, email marketing. The final revenue generated from February 10, 2017, to November 30, 2018, exceeded 1,043,000 PLN. The conversion rate was 1.95%.

Data from Google Analytics from 10.02.2017 to 30.11.2018


A year after starting marketing activities, another season for baby carriers and slings began, allowing us to compare the long-term effect of our work (between April and November). The result was a 28% increase in the conversion rate from 1.71% to 2.19% and a revenue increase of 208.87% compared to the previous year. The final revenue increased from 232,000 PLN to over 718,000 PLN in the same period year over year.

Data from Google Analytics - Comparison for the 2017-2018 season (April - November)

III E-commerce Sales Growth - Google Ads

1. Client Profile

Tulisie.pl is a store that offers baby carriers, slings, and related accessories. The company targets parents with children aged 0 to 4 years. It sells products from well-known baby carrier brands such as Tula, LennyLamb, Zaffiro, Babylonia, Fidella, Isara, and Close Parent. The store has been operating for two years. Collaboration with the store has been ongoing since the beginning. Seasonality is an important element in this industry, lasting from April to November.

2. Scope of Activities

  • Competitor Analysis
  • Analysis of Website Visitors' Behavior
  • Keyword Research
  • Optimizing Products for Google Merchant Product Feed
  • Google Ads Campaigns in Search Network
  • Google Ads Campaigns in Display Network

3. Collaboration Results

Due to the seasonality of the baby carrier and sling industry, increased sales occur from April to November. When running Google Ads campaigns, we had to conduct a detailed competitor analysis and analyze user behavior from the previous year to accurately determine the profile of potential customers. Campaigns were carefully planned based on industry trends. Another success factor is continuous monitoring and real-time optimization. At this moment, the results of our work are: a conversion rate of 1.65% (continuously increasing) and generated revenue of 283,725,718 PLN, with advertising costs of 29,531 PLN.

Data from Google Analytics for the period 1.04.2018 - 30.11.2018


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