ShopGracz – a store with board, card and battle games 2024

ShopGracz. is a store specializing in the sale of board games, card games, battle games, as well as console games. They also offer a wide range of game accessories, a wide selection of fantasy books, comics and collectible figurines. Our cooperation began in 2022 and since then we have recorded numerous successes.

Improving the visibility of ShopGracz in the Google search engine

Profile

ShopGracz is one of the most popular stores in the entertainment industry, offering a variety of games tailored to different age groups and skill levels. In addition to games, the offer includes a wide selection of game accessories, collectible figurines and comics. A long-term SEO marketing strategy resulted in a gradual increase in the visibility of our partner's website in Google for new phrases and the acquisition of new customers.

1. Scope of activities carried out

SEO strategy for a Prestashop store

Our cooperation with ShopGracz.pl began with a comprehensive website audit, analysis of the competition and the target group to which the offer is addressed. Based on the results obtained, we developed and implemented an appropriate strategy aimed at improving search engine visibility, which contributed to acquiring new customers and increasing sales results.

Content marketing and keyword research

When conducting the SEO strategy for ShopGracz, we conducted a detailed analysis of keywords that constitute the basis for creating new content and optimizing the current content on the website. Additionally, we focused on expanding the internal blog, which is a very valuable source of traffic to the website.

SEO optimization

An equally important factor in our Partner's success was the SEO and technical optimization process of the store. Our analysis allowed us to isolate all irregularities and technical errors occurring on the website, which had a negative impact on the positioning and direct customer feelings. We responded quickly and took corrective action, which resulted in a noticeable improvement of the site from both Google's perspective and the satisfaction of our site visitors.

Link building

One of the important elements of our strategy is work on link building. During our activities, we focused on optimizing internal linking within the ShopGracz domain. Additionally, we have successfully created a solid base of valuable external links.

Google Ads

We also run Google Ads campaigns for our Partner, generating additional traffic and increasing sales results.

2. Effects of cooperation

Operating in the e-commerce industry is quite a challenge, and achieving success often involves many difficulties. Therefore, it is worth using the help of specialists in SEO positioning and Google Ads advertising. Our many years of experience allowed us to quickly identify problems and repair them effectively, which immediately resulted in a significant improvement in the store's visibility in the search engine. Our activities focused largely on expanding the store structure and creating new categories based on niche phrases. Thanks to this, we managed to reach determined customers who are looking for a specific type of products. Thus, the number of users on the website and, consequently, sales increased significantly. In the coming months, we plan to further develop the store, which will certainly translate into even better results.