Meblekukulka.pl - Furniture Industry 2022

Meblekukulka.pl is an online furniture store and a producer of upholstered furniture, offering a wide range of furniture known for its high quality and precise craftsmanship. Our collaboration began in April 2021, and after achieving many successes, it continues to this day.

Improving Meble Kukułka's Visibility on Google

1. Scope of Activities

SEO Strategy

Our work began with conducting an audit of the Meblekukulka.pl website and analyzing both competition and customer profiles. We then developed and implemented a suitable strategy aimed at increasing the number of customers and improving sales results. Together with the client, we decided to focus on a strategy that would place emphasis on Meble Kukułka's main product offerings. Additionally, we undertook a comprehensive SEO optimization.

Keyword Research

Prior to optimizing the content on the store's website, we conducted a detailed keyword analysis for specific subpages. Based on this analysis, we initiated content creation.

SEO Content Marketing

Using the identified keywords, we proceeded to create and optimize SEO content on the MebleKukulka.pl website. We enhanced existing content and created new valuable content tailored to specific customers seeking furniture.

SEO Optimization

Furthermore, we expanded our efforts to include comprehensive SEO optimization. This allowed us to improve SEO rankings and achieve better visibility in search engines. In addition to SEO optimization, we also addressed technical issues. We identified and effectively resolved any technical irregularities and errors on the website. As a result, Meblekukulka.pl became even more search engine-friendly and user-friendly.

Link Building

Another action we implemented for our client's website was the creation of valuable internal link building. This aspect plays a significant role in store positioning and facilitates customer navigation on the site.

Blog Posts

To achieve even better results, we proposed to our client that we run a Meble Kukułka blog. Our copywriters started creating specialized content, which was later utilized as blog posts on the client's website.

2. Collaboration Results

Starting and managing a business in the e-commerce industry may seem challenging, requiring specific skills. Nevertheless, achieving good sales results and positioning one's store is an even bigger challenge. This process demands many hours of hard work. As the E-commerce Marketing Agency Exelmedia, we have extensive experience in online marketing and the e-commerce industry. We specialize in search engine marketing (SEM - Search Engine Marketing), encompassing all SEO (Search Engine Optimization) and PPC (Pay Per Click) activities. In a relatively short time, we achieved very positive results with the Meble Kukułka furniture store. Our year-long collaboration resulted in a significant improvement in the store's visibility in search engines, as well as an increase in website traffic. Most importantly, we were able to attract more customers and boost sales. In the upcoming months of our collaboration, we plan to further develop our client's website, aiming for even better results.

Meble Kukułka – Case Study 2022 – SEMSTORM Visibility

Visibility according to SEMSTORM – TOP 50

Visibility according to SEMSTORM – TOP 20

Visibility according to SEMSTORM – TOP 10

Visibility according to SEMSTORM – TOP 3

Meble Kukułka – Case Study 2022 - GSC Data

Meble Kukułka – Case Study 2022 – Ahrefs

Meble Kukułka – Case Study 2022 – Google Analytics

Data from Google Analytics from April 1, 2021, to March 27, 2022.

SEO Revenue Chart

Google Ads Revenue Chart:

Wzrost sprzedaży e-commerce Meble Kukułka

1. Zakres działań

Reklamy Google Ads
Optymalizacja techniczna
Optymalizacja SEO
Link building – linkowanie

2. Efekty współpracy

Zgodnie z początkowymi założeniami, nasza współpraca miała poprawić wyniki sprzedażowe oraz zwiększyć zainteresowanie ofertą sklepu Meble Kukułka. Każdy etap naszej pracy miał istotny wkład w ostateczny wynik, który uzyskaliśmy po rocznej współpracy. Niemniej największy wpływ na osiągnięcie założonych celów miały skutecznie przeprowadzone kampanie reklamowe Google Ads, które znacząco poprawiły wyniki sprzedażowe naszego klienta i zwiększyły ilość użytkowników zainteresowanych produktami ze sklepu Meble Kukułka.

Udało się nam osiągnąć zadowalające wyniki, dzięki odpowiednio dobranej strategii, która zakłada promocję głównych produktów klienta za pomocą reklam Google Ads. Każda z kampanii poprzedzona była kompletną analizą konkurencji oraz badaniem zachowań klientów. Tym samym poszczególne reklamy zostały dopasowane do profilu potencjalnego klienta i opierały się na aktualnych trendach i nowościach z branży meblarskiej i ze świata designu.