Higo.com.pl – footwear industry 2024

Higo.com.pl is a women's footwear store and a manufacturer of handmade women's shoes made of natural leather. Higo products are characterized by high quality and 100% Polish production. Our cooperation began in April 2022 and continues with many successes to this day.

Improving the visibility of HIGO in the Google search engine


HIGO is a Polish manufacturer of women's shoes, and at the same time a store offering women's shoes of its own production and those of other recognized producers - both from the domestic market and well-known foreign brands. HIGO has both an online store and three stationary showrooms located in Chrzanów, Jaworzno and Oświęcim. As the manufacturer itself emphasizes, the most important feature of their products is the high quality of materials and their own style, which is appreciated by women in Poland and beyond.

1. Scope of activities carried out

  • SEO strategy for the Shoper store

Our cooperation began with a comprehensive audit of the Higo.com.pl website, analysis of the competition and the target group to which the offer is addressed. Based on the results obtained, we developed and implemented an appropriate strategy aimed at improving search engine visibility, and thus acquiring new customers and improving sales results.

  • Content marketing and keyword research

After developing an individual SEO strategy for the Higo store, we conducted an in-depth analysis of keywords that formed the basis for creating new content and optimizing the current content on the website. Additionally, we have taken care to expand the internal blog, which is currently an extremely valuable source of traffic to the website.

  • SEO optimization

Another element of our Partner's success is SEO optimization and technical optimization of the store. Our analysis allowed us to isolate all irregularities and technical errors occurring on the website, which had a negative impact on the positioning and direct customer feelings. We immediately started repairing them, which resulted in improving the website for Google and its users.

  • Link building

One of the key aspects of our work is link building. During linking activities, we optimized internal linking within the Higo domain and built a solid base of valuable external links.

  • Google Ads

We also run Google Ads campaigns for our Partner, which are an additional source of customer acquisition and allow us to achieve even higher sales results.

2. Effects of cooperation

Operating in the e-commerce industry is quite a challenge, and achieving success often involves many difficulties. Therefore, it is worth using the help of specialists in SEO positioning and Google Ads advertising. Our many years of experience allowed us to quickly identify problems and repair them effectively, which immediately resulted in a significant improvement in the store's visibility in the search engine. Our activities focused largely on expanding the store structure and creating new categories based on niche phrases. Thanks to this, we managed to reach determined customers who are looking for a specific type of products. Thus, the number of users on the website and, consequently, sales increased significantly. In the coming months, we plan to further develop the store, which will certainly translate into even better results.

Higo – Case Study 2024 – Google Search Console

Effectiveness in search results (on the web) from 05.10.2022 to 04.02.2024


Effectiveness in search results (graphics) from 05.10.2022 to 04.02.2024


Higo – Case Study 2024 – Ahrefs

Organic traffic


Organic keywords – TOP 1-3

Organic keywords – TOP 4-10

Organic keywords – TOP 11-20

Organic keywords – TOP 21-50

Organic keywords – TOP 51+

Higo – Case Study 2024 – Senuto

Visibility in Google according to Senuto – TOP 3

Visibility in Google according to Senuto – TOP 10

Visibility in Google according to Senuto – TOP 50

Contact us

I'm calling about a new service
I am writing
Please contact me
I consent to the processing of my personal data in accordance with privacy policy

Zobacz więcej pozycji

Let's talk about ethical marketing

I'm calling about a new service
I am writing
Please contact me
I consent to the processing of my personal data in accordance with privacy policy

Pursuant to Art. 173 of the Telecommunications Law, we would like to inform you that by continuing to browse this website, you consent to the so-called cookies being saved on your computer. cookies. Cookies allow us to collect information about website viewing statistics. If you do not agree to saving them, change the settings of your web browser.