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1. Customer Profile – Online Auto Parts Store
Creating an online automotive store was our innovative idea prepared for our client - a car dealership in Opole. The e-commerce store, which we developed from scratch and then implemented, serves as a direct support model for the client's main business. The store's assortment includes car parts, various automotive accessories and gadgets, as well as other products related to the auto-moto industry and cars available in our client's showroom. The online auto parts store we created was intended to improve the results achieved by the client's main business and also serve as an additional source of revenue.
2. Marketing Activities for the Development of the Online Store
- SEO Strategy
- SEO Content Optimization
- Technical Optimization and SEO
- Google Ads Campaigns
- Link Building
- Future Expansion of Offer
In order for the e-commerce store to support the main business and generate the expected profit, we needed to develop an appropriate strategy for its growth. Our efforts began with competitive analysis - studying the top online automotive stores, analyzing potential customers, and planning content creation for various sections of the store. After determining the strategy and planning specific actions, we proceeded to the next stages of work.
One of the first tasks we faced was creating valuable content for the store's website. We utilized a keyword research document that we had previously prepared for the main dealership website and expanded it to include new keywords relevant to the auto parts store.
The entire process of creating our client's online store was closely monitored by us from the beginning. This allowed us to ensure proper SEO optimization and technical optimization, making the store compliant with e-commerce industry standards. This way, our client's additional business was characterized by both visual and technical appeal right from the start.
Google Ads campaigns played a significant role in the success of our client's main business, so we aimed to utilize Google Ads advertising for the online store's growth. However, before creating ads, we conducted a comprehensive audience analysis to craft precise advertising campaigns tailored to potential customers.
Another action we implemented for the online store was internal link building. Our goals with this approach were to improve the store's rankings and facilitate customer navigation through the store's pages.
We also prepared templates for product descriptions and subpages, making it easier for the client to add new categories and products to the store's offerings.
3. Collaboration Results
Establishing and managing an online store is a task that requires proper knowledge and skills, especially when it comes to achieving a satisfactory position and distinguishing one's offerings among competitors. Nevertheless, thanks to the experience and expertise of our specialists, we successfully built a well-functioning auto-moto online store from the ground up. In line with our initial goals, the alternative business in the form of the e-commerce store significantly improved the main business's search engine rankings. Additionally, we acquired new customers for both the car dealership and the online store itself. We increased traffic on both of the client's websites, subsequently boosting sales and financial results.
The results achieved were attributable to the valuable content we created, SEO optimization, and our attention to the technical functioning of the store. Equally impactful were the ongoing Google Ads campaigns. Ultimately, we are very pleased with the outcomes we achieved with our client and believe that in the coming years, they will maintain their high position in search results and continue to develop both their main and additional businesses.
Auto-Moto Online Store – Case Study 2022 – SEMSTORM Visibility
Visibility according to SEMSTORM – TOP 50
Visibility according to SEMSTORM – TOP 20
Visibility according to SEMSTORM – TOP 10
Visibility according to SEMSTORM – TOP 3
Automotive Online Store – Case Study 2022 – GSC Data
Automotive Online Store – Case Study 2022 – Ahrefs
The chart above depicts organic SEO traffic:
Automotive Online Store – Case Study 2022 – Google Analytics
Jan 1, 2018 - Mar 20, 2022
Jan 1, 2020 - Dec 31, 2020
Comparison with: Jan 1, 2019 - Dec 31, 2019
Jan 1, 2021 - Dec 31, 2021
Comparison with: Jan 1, 2020 - Dec 31, 2020